What you own · What we don't do
You keep the ad account, the list, and the responsibility.
Three things go wrong between an installer and an agency: the ad account, the customer list, and who answers for what an ad says. Here is where all three sit.
Your ad account
You own your Meta Business Manager and your ad account. Both stay in your name.
We work inside them on partner access, which is the level of access Meta built for exactly this arrangement. It lets us build campaigns and read the numbers. It does not let us take the account with us.
When the contract ends, the access ends. The account, the pixel, the audiences, the campaign history, the creative and the spend data all stay where they already are, which is with you.
If you do not already have a Business Manager in your own name, we set one up in your name before anything else happens. We do not create one in ours and hand you a login.
You do not need to take our word for it. Open Business Settings, look at Partners, and remove us. It takes about ten seconds and it works whether we agree or not.
Your customer list
Your list stays yours. Here is exactly what happens to it.
You send an export. We hold a working copy so we can segment it and take out anyone who has already claimed.
To run the ads, the segment goes into Meta as a hashed customer list, uploaded inside your own ad account. Hashing is protection in transit, not anonymisation: it is still your customers' personal information and we treat it that way.
We never sell an enquiry, never use your list for another client, and never pass it to a third party or a lead marketplace.
When the contract ends, we delete our working copy and remove the custom audience from your account. Ask, and you get that confirmed in writing on the day.
Consent is yours to answer
Commercial email and SMS in Australia fall under the Spam Act 2003, which the ACMA enforces. It requires consent, sender identification and a working unsubscribe. Meta separately requires you to hold the rights to any list you upload.
We ask you to confirm consent before the first send and do not send until you have. Every message names you as the sender, and nobody who has opted out is contacted again. We do not tell you whether you have consent. We are not lawyers and this is not legal advice.
Who is responsible for what an ad says
You are, and it cannot be handed to a contractor, whatever one offers.
The legal responsibility for a claim in an advertisement sits with the business making it, under the Australian Consumer Law, whether or not you have signed anything.
The New Energy Tech Consumer Code — NETCC — is a voluntary code that binds the businesses which sign it. It runs under ACCC authorisation. The ACCC made its final determination on 28 August 2026, authorising an amended code with conditions until 19 September 2031. The current code stays authorised until 19 December 2026. If you are a signatory, we write to it. If you are not, the Australian Consumer Law still reaches you and we still write to it.
We write creative you can stand behind, and you read every word before it sends. Any savings or payback figure has to be one you can substantiate at quote stage. If we cannot get a claim to that standard, it does not go in.
An agency that tells you it handles your compliance has not read the code or the law.
This is our plain-language reading of the law, not advice. If a claim matters enough to argue about, get your own.
The month
Month one is setup: three weeks from your export to the first send. After that the batches go out on the schedule you approved and the ads run alongside. If a subject line is dead we change it. If one segment answers and another doesn't, the spend moves.
Once a month, a call of 15 to 30 minutes: what went out, what came back, which enquiries became jobs. The report is one page you can read on a phone. Between calls, email: one email asking for a decision, not five asking for a quick call.
The contract
Three months, then month to month on 30 days' notice.
No lock-in past the initial term, no automatic annual renewal, no exit fee, and nothing you have to cancel by registered post.
When it ends, your partner access is removed, we delete our working copy of your list and the custom audience comes out of your account. The ad account, campaigns, creative, landing page and numbers all stay with you. You could hand it to another agency the same week.